🔥 Top PR Campaigns of the Week

This Week’s Standout PR Campaigns

1. The McNugget Caviar Kit​
​As seen in: Mashable​

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​McDonald’s partnered with Paramount Caviar to give away a limited-edition “McNugget Caviar” kit, pairing chicken nuggets with real sturgeon caviar, launched online on 10 February as a Valentine’s Day stunt.

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​What we like about this campaign

It’s a playful stunt that uses the slightly weird contrast between cheap nuggets and luxury caviar to generate press and attention.

2. Airbnb's Thrushcross Grange Experience​
​As seen in: Architectural Digest​

Airbnb partnered with Holdsworth House to offer a free, three-night stay inspired by the new Wuthering Heights film, turning the barn into themed rooms and giving guests a Brontë-inspired itinerary.

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​What we like about this campaign

The timing is perfect, landing just as interest in the film peaks ahead of its 13 February release. It’s also inherently appealing: a distinctive, immersive stay that people genuinely want to experience and share, that also happens to be extremely photogenic making it easy for journalists to cover.

3. Babbel's Accent Attractiveness Campaign​
​As seen in: Daily Mail​

Babbel ran a survey of 2,000 UK singles ranking the sexiest and least sexy accents, launching the campaign in time for Valentine's Day.

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​What we like about this campaign

It’s original (or at least, if not original, then at least up-to-date) research dropped around Valentine’s Day that allows journalists to create headlines that spark debate.

📣 Top PR Opportunities

News Hooks for PR Campaigns

1. Bad Bunny Makes Grammys History​
​As seen in: Variety​

Bad Bunny became the first artist to win Album of the Year with a Spanish‑language record, Debí Tirar Más Fotos, also taking Best Música Urbana Album and Best Global Music Performance, and used his speech to thank collaborators and migrants.

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​Why have we flagged this?

Big cultural milestone that sparks conversations about language, inclusion and crossover appeal - useful for brands planning music, diversity or US‑LatAm reactive campaigns.

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Angles to explore

Language learning apps could examine lesson starts and Spanish course completion rates this week versus a typical week to see if the win has caused more people to start learning Spanish.

Travel aggregators like Skyscanner could look at searches and price alerts set for Puerto Rico, Mexico and Spain to test if interest in Spanish‑speaking destinations spikes after the win.

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2. Winter Olympics Opening Ceremony Draws 21.4M Viewers​
​As seen in: Variety​
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The Milan–Cortina 2026 Winter Olympics opening ceremony drew an average of 21.4 million US viewers, up 34% on 2022.
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​Why have we flagged this?

A big audience and rising streaming numbers create some potentially strong opportunities for brands to run Olympic-themed reactive campaigns.

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Angles to explore

Outdoor retailers like REI could analyse their data to see if searches and sales for winter sport gear spike in the week after the opening ceremony compared with the same window in 2022.

Wellness apps like Headspace could analyse late-night session starts and session length on the night of the ceremony to see if extended viewing pushed users to wind-down content later than usual.

Airlines and travel sites could review searches and bookings to alpine destinations (Milan, Innsbruck, Geneva, Salt Lake City, Denver) to test whether the Winter Olympics has prompted more ski-trip planning compared with the same dates in non-Olympic years.

3. Ian McKellen Returns as Gandalf for New LOTR Film
​As seen in: Consequence​

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​Ian McKellen is returning as Gandalf in The Lord of the Rings: The Hunt for Gollum, directed by Andy Serkis. Filming starts in July in New Zealand, with some original cast members expected to return.

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​Why have we flagged this?

A big-name cast reunion in a much-loved franchise will pull media and fan attention back in, creating great opportunities for nostalgia-led, streaming, travel and fan-driven campaigns.

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Angles to explore

Flight sites like Skyscanner could look at UK–New Zealand search and fare data to see whether the filming news sparks more interest in travelling to places like Wellington or Queenstown.

Audiobook platforms like Audible could check listening starts and completions for Tolkien books to see if the announcement boosts interest or re-listening.

Second-hand book sites could look at views and sales of Tolkien books to see if the announcement has sparked a renewed interest in physical copies ahead of filming.

🙌 Until Next Week

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​Aleyda Solis From Trending Campaigns​