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Trending Campaigns is a free weekly newsletter curating standout PR campaigns and timely news hooks you can use.
Trending Campaigns April 14, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Really Bad Photographer TripAs seen in: Time Out Icelandair launched the “really bad photographer” campaign offering one non-photographer a 10-day all-expenses-paid trip to Iceland plus $50,000 (about €43,000) in exchange for sharing the amateur photos and videos they take, aiming to prove even poor photographers can capture Iceland’s landscapes; entries open at reallybadphotographer.com...
Trending Campaigns April 7, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. KitKat Heist TrackerAs seen in: Mashable KitKat published an online tracker where consumers can enter the 8‑digit batch code on a pack to check whether it was part of a recent 12‑ton theft of over 400,000 bars; promoted via its social account, the tool was framed as a playful, news‑hooked way to join the conversation around the heist while Nestlé reassures there’s no supply risk. What we like...
Trending Campaigns March 31st, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Longest Cheesesteak Record at PHLAs seen in: Fortune MarketPlace PHL marked National Cheesesteak Day by assembling 1,291 cheesesteaks at Philadelphia International Airport, setting a Guinness World Record and handing them out to travellers, staff and TSA workers. What we like about this campaign It's a simple idea built around a recognisable icon. Easy to picture, easy to share. The...