🔥 Top PR Campaigns of the Week

This Week’s Standout PR Campaigns

1. Duolingo launches 'Bad Bunny 101' ahead of Super Bowl halftime show​
​As seen in: Mashable​

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​Duolingo launched a playful “Bad Bunny 101” campaign ahead of the Super Bowl, dressing its owl mascot as Bad Bunny, running ads that prompt fans to translate his song titles, counting down on social and staging public mascot appearances to help fans learn just enough Spanish to follow the halftime show.

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​What we like about this campaign

It’s a fun stunt that reframes language learning as pop‑culture participation; journalists and social users pick it up easily because it ties a mass event, a major artist and a recognisable, quirky mascot into a shareable moment.

2. Gousto's Big Secret burger​
​As seen in: FoodNavigator​

Gousto cooked a deliberately engineered ‘Big Secret’ burger meal (bacon cheeseburger, fries and milkshake) that packs 2,100+ calories and extreme salt, sugar and saturated fat levels to expose how fast food and ultra‑processed foods are designed to create cravings; the company says it won’t sell the meal and used research to call for clearer labelling.

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​What we like about this campaign

This is a clear attention stunt from a consumer food brand: deliberately non‑commercial, provocative and built to spark debate about ultra‑processed foods and labelling. Journalists and consumers get a surprising visual hook plus policy research to discuss, making it highly newsworthy.

3. Trainline's One-Click Delay Repay Petition​
​As seen in: The Independent​

Trainline commissioned research and launched a public petition urging the government and rail industry to extend ‘one-click’ Delay Repay claims to tickets bought via independent retailers, arguing passengers miss out on over £80m a year due to harder claim processes.

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​What we like about this campaign

This is a combination of original research finding something newsworthy (passengers are missing out on around £80m a year) and a public petition that people can get behind. It also positions Trainline as an authority AND as a brand that has people's best interests at heart.

📣 Top PR Opportunities

News Hooks for PR Campaigns

1. Macron seeks social media ban for under‑15s​
​As seen in: Euronews​

President Macron has asked the government to fast‑track a law banning children under 15 from social media and enforce a mobile phone ban in high schools starting September.

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​Why have we flagged this?

A fast‑moving policy change affecting the use of phones and social media for children is particularly newsworthy and, for certain brands, could be a good opportunity to join the conversation.

Angles to explore

Mobile networks like Vodafone could look at anonymised data from 12–16-year-olds to see whether mobile use drops during school hours in areas with strict phone bans, and whether that use shifts to evenings at home or falls overall.

Family broadband providers like EE could examine parental controls adoption, to see whether there's been a trend over the years of parents restricting access more and more.

Refurbished tech marketplaces like Back Market could analyse listings and sales of basic/feature phones versus smartphones in France to see if parents are shifting to non‑smart devices for teens ahead of September.

2. It's the Super Bowl​
​As seen in: NME​
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The Super Bowl is coming up this weekend: Patriots vs Seahawks on 8th Feb is a rematch of the 2015 final.
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​Why have we flagged this?

It's a big cultural moment with huge worldwide interest (although obviously it's bigger in the US). And with it comes a lot of noise around the Super Bowl ads and PR campaigns (like Duolingo's).

Angles to explore

Fitness brands like Peloton could examine session booking and class attendance data in the week before and after the Super Bowl to see whether huge televised sports events encourages more people to exercise.

Food delivery platforms like Deliveroo could analyse order volumes to see if there's an increase in orders on Monday morning, suggesting a lot of people ended up ordering breakfast to tend to their hangovers.

Resale sites like StockX could look at resale prices and how quickly Patriots and Seahawks merchandise sells, to see whether hype around a young quarterback drives more demand for current players’ jerseys than for classic legends during Super Bowl week.

3. EVs outsell petrol in Europe
​As seen in: ​InsideEVs​

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​Battery-electric vehicle registrations in Europe beat petrol-only car registrations for the first time in December 2025, with 308,955 EVs and a nearly 50% year‑on‑year jump; full-year EV registrations rose to about 2.6 million (up 29.7%) while petrol and diesel sales fell.

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​Why have we flagged this?

This suggests consumer interest is changing, which in turn shapes how EVs are talked about in the media. It's a big milestone in the world of electric cars, which makes it fairly newsworthy.

Angles to explore

Energy suppliers like Octopus Energy could look at smart-meter data to see whether households with EVs use more electricity overnight or during solar hours, compared with homes that don’t have electric cars.

Used-car sites like Autotrader could look at how many EVs are being listed, how quickly they sell, and how their prices compare with petrol cars, to see whether interest in second-hand EVs has picked up and whether EVs are selling faster.

Hotel chains like Premier Inn could compare bookings at hotels with EV chargers versus those without, to see whether having charging points influences where people choose to stay for work or holidays.

🙌 Until Next Week

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​Aleyda Solis From Trending Campaigns​