Trending Campaigns May 12, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Biscoff x Tomorrowland Limited-Edition BiscuitAs seen in: The Grocer Biscoff partnered with Belgian festival Tomorrowland to release a limited‑edition espresso‑filled sandwich biscuit sold exclusively in Tesco for eight weeks, featuring the Tomorrowland logo on-pack and a QR‑code promotion offering winners festival tickets and accommodation; supported by in‑store activations, above‑the‑line and...
7 days ago • 4 min read
Trending Campaigns May 5, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Adidas World Cup Pet Kit LaunchAs seen in: CNN Adidas unveiled a novelty pet kit collection featuring jerseys for countries qualified for the 2026 World Cup — Mexico, Colombia, Argentina and Japan. The limited pet range, positioned as a playful fan offering, was released in selected markets from 1 May. What we like about this campaign This is a light, attention-first product stunt: a playful,...
14 days ago • 4 min read
Trending Campaigns April 28, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Allianz Retirement Anxiety Study 2026As seen in: Insurance Business Allianz Life published its 2026 Annual Retirement Study showing 67% of Americans fear outliving savings more than death (up 10 points since 2022), with breakout data by generation, behaviours around market declines, and planning gaps—positioning Allianz as a thought leader on retirement income solutions. What we like about...
21 days ago • 4 min read
Trending Campaigns April 21, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. One Picasso for €100 RaffleAs seen in: BBC Opera Gallery organised a consumer-facing charity raffle selling 120,000 €100 tickets for a chance to win Picasso’s Tête de Femme (1941); proceeds funded Alzheimer’s research while one participant randomly won the €1m artwork, creating wide press coverage and public conversation around art and giving. What we like about this campaign It’s a simple,...
28 days ago • 5 min read
Trending Campaigns April 14, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Really Bad Photographer TripAs seen in: Time Out Icelandair launched the “really bad photographer” campaign offering one non-photographer a 10-day all-expenses-paid trip to Iceland plus $50,000 (about €43,000) in exchange for sharing the amateur photos and videos they take, aiming to prove even poor photographers can capture Iceland’s landscapes; entries open at reallybadphotographer.com...
about 1 month ago • 4 min read
Trending Campaigns April 7, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. KitKat Heist TrackerAs seen in: Mashable KitKat published an online tracker where consumers can enter the 8‑digit batch code on a pack to check whether it was part of a recent 12‑ton theft of over 400,000 bars; promoted via its social account, the tool was framed as a playful, news‑hooked way to join the conversation around the heist while Nestlé reassures there’s no supply risk. What we like...
about 1 month ago • 5 min read
Trending Campaigns March 31st, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Longest Cheesesteak Record at PHLAs seen in: Fortune MarketPlace PHL marked National Cheesesteak Day by assembling 1,291 cheesesteaks at Philadelphia International Airport, setting a Guinness World Record and handing them out to travellers, staff and TSA workers. What we like about this campaign It's a simple idea built around a recognisable icon. Easy to picture, easy to share. The...
about 2 months ago • 5 min read
Trending Campaigns March 24, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. The Sims x Lofi GirlAs seen in: NME EA’s The Sims teamed up with Lofi Girl on a 26-track remix album of classic Sims music. It came with a short animated teaser that reimagined Lofi Girl as a Sim, turning the launch into a simple, shareable bit of culture that works for both players and casual listeners. What we like about this campaign This works because it feels made for people who are very...
about 2 months ago • 4 min read
Trending Campaigns March 17, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Misleading weather apps cost attractions thousandsAs seen in: BBC More than 80 UK attractions, including Chester Zoo and Blackpool Pleasure Beach, are urging weather apps to rethink how rain forecasts are shown. They say a single rain icon can wrongly suggest a full day of bad weather, causing families to cancel plans and costing venues up to £137,000 in lost visitors. What we like about this...
2 months ago • 4 min read