Trending Campaigns June 30, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Manifesto Library at Livraria LelloAs seen in: NME Dua Lipa, via her Service95 Book Club, opened the Manifesto Library inside Porto’s historic Livraria Lello as part of the BABELL festival — a permanent curated collection of nearly 100 banned or censored books organised around themes of power, control, voice and memory to spark conversation and challenge censorship. Why it worked A globally...
10 days ago • 4 min read
Trending Campaigns June 23, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Fried Apple Pie Return (Semiquincentennial)As seen in: Parade McDonald’s temporarily reintroduced its retro fried apple pie across most US restaurants starting 23 June to celebrate America’s 250th, complemented by a 35‑foot roadside fried‑pie installation on Route 66 and other patriotic menu tie‑ins to generate media buzz. Why it worked They fused a once-every-250-years news peg with a scarce,...
16 days ago • 4 min read
Trending Campaigns June 16, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Siri AI EU Lobby NarrativeAs seen in: Mashable Apple publicly framed the EU’s Digital Markets Act as the reason it’s delaying Siri AI in Europe, publishing blog posts and briefing media to push a narrative that DMA interoperability rules would force it to expose sensitive user data to rivals — effectively creating a news-driven lobbying effort to shape public opinion and pressure regulators....
24 days ago • 4 min read
Trending Campaigns June 9, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Washington's Beer RevivalAs seen in: AOL The New York Public Library partnered with local brewer Talea Beer Company to recreate a 269‑year‑old beer recipe written by George Washington, producing an authentic low‑alcohol “Washington’s Beer” and a modern “Liberty Lager” to mark America’s 250th and generate public interest and coverage. Why it worked It tied a tangible, drinkable artifact from a...
about 1 month ago • 4 min read
Trending Campaigns June 2nd, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. BTS Purple Oreo Limited-Edition CollabAs seen in: Parade Oreo teamed with K-pop group BTS to release a limited-edition purple wafer cookie filled with a brown-sugar pancake (hotteok)-inspired creme, featuring 13 embossed designs referencing the band and its fandom; the release is timed for BTS’s anniversary with presale and a short retail window to drive buzz and likely sell-outs. Why it...
about 1 month ago • 4 min read
Trending Campaigns May 26, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. iPhone 17 Pro Live MLS BroadcastAs seen in: Variety Apple filmed and will stream an MLS match (LA Galaxy vs Houston Dynamo) on Apple TV using only 15 iPhone 17 Pro handsets positioned around the stadium, promoting the phone’s cinematic video capabilities by capturing the entire live sporting event — a first for a major professional match. Why it worked It framed a clear first-ever milestone...
about 1 month ago • 4 min read
Trending Campaigns May 19, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Be Body Aware packaging messagesAs seen in: Daily Mirror Morrisons partnered with the NHS to add cancer-awareness lines like “Be Body Aware” and “Know the signs of cancer” to the packaging of nine own-label bath and shower products, using everyday routines to prompt customers to check for early signs and contact their GP if concerned. Why it worked It fused a daily, high-frequency behavior...
about 2 months ago • 4 min read
Trending Campaigns May 12, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Biscoff x Tomorrowland Limited-Edition BiscuitAs seen in: The Grocer Biscoff partnered with Belgian festival Tomorrowland to release a limited‑edition espresso‑filled sandwich biscuit sold exclusively in Tesco for eight weeks, featuring the Tomorrowland logo on-pack and a QR‑code promotion offering winners festival tickets and accommodation; supported by in‑store activations, above‑the‑line and...
about 2 months ago • 4 min read
Trending Campaigns May 5, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Adidas World Cup Pet Kit LaunchAs seen in: CNN Adidas unveiled a novelty pet kit collection featuring jerseys for countries qualified for the 2026 World Cup — Mexico, Colombia, Argentina and Japan. The limited pet range, positioned as a playful fan offering, was released in selected markets from 1 May. What we like about this campaign This is a light, attention-first product stunt: a playful,...
2 months ago • 4 min read