🔥 Top PR Campaigns of the Week

This Week’s Standout PR Campaigns

1. Kayak's What The Future Report​
​As seen in: TimeOut​

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​KAYAK analysed TikTok community data to produce its annual 'What the Future' report highlighting the top emerging travel destinations for 2026 (topping the list: Cork), packaging original research designed to earn mainstream press coverage and spark travel conversation.

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​What we like about this campaign

Original data-led lists are a great earned-media play: they're easy for journalists to pick up, encourage debate among travellers, and position the brand as an authority - and the TikTok angle adds some additional credibility and interest to the findings.

2. On The Beach's Beckham Clause​
​As seen in: The Mirror​
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On the Beach announced a ‘Family Fallout Refund’ (nicknamed the ‘Beckham Clause’) that refunds a family member’s share of a hotel booking if they drop out due to a feud at least 60 days before travel - a stunt that was executed with an incredibly fast turnaround after the Beckham family fallout went viral.

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​What we like about this campaign

This is a timely, playful PR stunt that piggybacks on a viral celebrity story to create shareable coverage and a clear press hook; journalists get the angle and consumers find the idea both amusing and - potentially! - useful.

3. Call a Republican phone booth​
​As seen in: LA Times​

Matter Neuroscience installed linked pay‑phone booths - red in San Francisco labelled “Call a Republican” and blue in Abilene labelled “Call a Democrat” - so strangers from politically opposite cities could speak to each other.

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​What we like about this campaign

It’s a playful stunt with a really interesting human angle - and the surprising public activation prompts immediate, shareable stories and audio clips. Journalists and audiences like the novelty and the message - it's an experiment that feels both topical and emotionally resonant.

📣 Top PR Opportunities

News Hooks for PR Campaigns

1. Lego launches first official Pokémon collector sets​
​As seen in: Variety​
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Lego has released its first official Pokémon line: three collector-focused display sets available for pre-order, including a 2,050-piece Pikachu breaking out of a Poké Ball and a 6,838-piece starter trio display.

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​Why have we flagged this?

There's a big crossover between two massive fanbases - perfect for timely collaborations, influencer unboxings, and nostalgia-led campaigns.

Angles to explore

Home furniture retailers like IKEA could analyse first-party cart and wishlist data for display cabinets to see if interest spikes among customers who buy Lego or collectibles after the Lego‑Pokémon launch.

Electronics retailers like Currys could examine sales and web traffic for LED display lighting and acrylic display cases to test whether the launch drove an uptick in accessory purchases aimed at showcasing large collectible models.

Card issuers could analyse anonymised transaction patterns to check whether spending on hobby/collectible stores, toy retailers and specialist model shops increases among existing cardholders in the days following the pre‑order announcement.

2. BTS announce world tour dates​
​As seen in: NME​
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BTS - the incredibly popular K-pop boy band - are back after 4 years out doing military service, and have announced their 2026-27 world tour dates.
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​Why have we flagged this?

This is a huge cultural moment with clear ticketing windows and multi‑night city runs - ideal for rapid reactive campaigns tied to fandom, travel, fashion and more.

Angles to explore

Retailers like ASOS could check product page views and conversion rates for BTS-inspired clothing, pastel streetwear, and concert outfit categories in the hours and days after the tour and album announcements to detect a surge in demand for concert fashion

Food delivery platforms like Deliveroo could see if the return of BTS has led to an increase in people ordering Korean food.

Language learning apps like Duolingo could see if the news has led to a rise in users learning Korean.

3. The White Lotus heads to the French Riviera
​As seen in: ​Mashable​

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​HBO’s The White Lotus season 4 will film April–October 2026 on the French Riviera (including Château de La Messardière) with Paris scenes and a possible Cannes storyline; it’s expected to premiere in spring 2027.

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​Why have we flagged this?

Luxury travel, fashion and festival tie-ins (Saint-Tropez, Paris, Cannes) give brands clear hooks for reactive campaigns around a high-profile TV moment.

Angles to explore

Short-term rental platforms like Airbnb could analyse booking enquiries and wish-list saves for properties on the French Riviera and nearby towns during April–October 2026 to see if interest spikes following filming news, signalling a ‘set-jetting’ effect.

Rail operators like Eurostar could examine first-party ticket searches and advanced bookings to Paris and south-east France in the months after the filming announcement to test for increased demand linked to viewers wanting to visit filming locations or attend Cannes-related activity.

Skincare brands could track online sales and web traffic for travel-size sunscreen and luxury facial SPF products in the UK and EU in the weeks after the news to detect a rise in ‘vacation prep’ purchases tied to Riviera glamour inspired by the show.

🙌 Until Next Week

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​Aleyda Solis From Trending Campaigns​