Trending Campaigns August 11, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Billboard Living Room StuntAs seen in: Time Out Netflix installed a furnished ‘living room’ inside a billboard on Sunset Boulevard with a performer living there and interacting with passersby by whiteboard to promote the film The Last House, recreating the film’s premise of people trapped inside a home. Why it worked It turned the film’s premise into a live, public obstruction—an actual...
13 days ago • 4 min read
Trending Campaigns August 4, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. LemonLime Tattoo Interview StuntAs seen in: Futurism YC‑backed AI startup LemonLime brought a tattoo artist to a Startup School afterparty and offered guaranteed job interviews to anyone who got a LemonLime tattoo — a stunt framed as a way to find employees “just as crazy as we are” that went viral and prompted backlash over exploitative hiring practices. Why it worked It flipped hiring power...
20 days ago • 4 min read
Trending Campaigns July 28, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Back to Hogwarts 25th AnniversaryAs seen in: Variety Warner Bros. Discovery organised a global “Back to Hogwarts” programme around Sept 1 to mark 25 years of Harry Potter and the Sorcerer’s Stone: a weeklong theatrical re-release of the first film with 12 minutes of unseen footage, screenings of all eight films, fan events across multiple countries (including immersive activations like a wand...
27 days ago • 4 min read
Trending Campaigns July 21, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Madrid Film Routes & 'Nuevas comedias madrileñas' MapAs seen in: Forbes Madrid Film Office, with Netflix collaboration, launched seven free guided film routes around the city and an illustrated 'Nuevas comedias madrileñas' map highlighting 21 TV and film locations to drive cultural tourism and spotlight Madrid as a screen-facing destination. Why it worked It tied fixed summer dates and free,...
about 1 month ago • 4 min read
Trending Campaigns July 14, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Tilly Norwood Feature DebutAs seen in: BBC Particle 6 announced Misaligned, a feature film starring Tilly Norwood — an AI ‘actor’ the studio created and used as a provocative cultural figure in 2025 — positioning the AI’s move into a comedy-drama set inside a surreal ‘Tillyverse’ as a hybrid production blending human filmmakers and AI specialists to spark debate about identity and AI in...
about 1 month ago • 4 min read
Trending Campaigns July 7, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Olivia Rodrigo x LEGO EditionsAs seen in: NME LEGO collaborated with Olivia Rodrigo to create a five-piece 'LEGO Editions Olivia Rodrigo' collection — detailed builds (vinyl, bouquet, concert moon, guitars, secret storage) packed with personal easter eggs, references to her albums, Filipino heritage and tour moments designed to spark fan interest and media coverage ahead of a global launch on 1...
about 2 months ago • 5 min read
Trending Campaigns June 30, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Manifesto Library at Livraria LelloAs seen in: NME Dua Lipa, via her Service95 Book Club, opened the Manifesto Library inside Porto’s historic Livraria Lello as part of the BABELL festival — a permanent curated collection of nearly 100 banned or censored books organised around themes of power, control, voice and memory to spark conversation and challenge censorship. Why it worked A globally...
about 2 months ago • 4 min read
Trending Campaigns June 23, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Fried Apple Pie Return (Semiquincentennial)As seen in: Parade McDonald’s temporarily reintroduced its retro fried apple pie across most US restaurants starting 23 June to celebrate America’s 250th, complemented by a 35‑foot roadside fried‑pie installation on Route 66 and other patriotic menu tie‑ins to generate media buzz. Why it worked They fused a once-every-250-years news peg with a scarce,...
2 months ago • 4 min read
Trending Campaigns June 16, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Siri AI EU Lobby NarrativeAs seen in: Mashable Apple publicly framed the EU’s Digital Markets Act as the reason it’s delaying Siri AI in Europe, publishing blog posts and briefing media to push a narrative that DMA interoperability rules would force it to expose sensitive user data to rivals — effectively creating a news-driven lobbying effort to shape public opinion and pressure regulators....
2 months ago • 4 min read