Trending Campaigns April 14, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Really Bad Photographer TripAs seen in: Time Out Icelandair launched the “really bad photographer” campaign offering one non-photographer a 10-day all-expenses-paid trip to Iceland plus $50,000 (about €43,000) in exchange for sharing the amateur photos and videos they take, aiming to prove even poor photographers can capture Iceland’s landscapes; entries open at reallybadphotographer.com...
9 days ago • 4 min read
Trending Campaigns April 7, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. KitKat Heist TrackerAs seen in: Mashable KitKat published an online tracker where consumers can enter the 8‑digit batch code on a pack to check whether it was part of a recent 12‑ton theft of over 400,000 bars; promoted via its social account, the tool was framed as a playful, news‑hooked way to join the conversation around the heist while Nestlé reassures there’s no supply risk. What we like...
16 days ago • 5 min read
Trending Campaigns March 31st, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Longest Cheesesteak Record at PHLAs seen in: Fortune MarketPlace PHL marked National Cheesesteak Day by assembling 1,291 cheesesteaks at Philadelphia International Airport, setting a Guinness World Record and handing them out to travellers, staff and TSA workers. What we like about this campaign It's a simple idea built around a recognisable icon. Easy to picture, easy to share. The...
23 days ago • 5 min read
Trending Campaigns March 24, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. The Sims x Lofi GirlAs seen in: NME EA’s The Sims teamed up with Lofi Girl on a 26-track remix album of classic Sims music. It came with a short animated teaser that reimagined Lofi Girl as a Sim, turning the launch into a simple, shareable bit of culture that works for both players and casual listeners. What we like about this campaign This works because it feels made for people who are very...
29 days ago • 4 min read
Trending Campaigns March 17, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Misleading weather apps cost attractions thousandsAs seen in: BBC More than 80 UK attractions, including Chester Zoo and Blackpool Pleasure Beach, are urging weather apps to rethink how rain forecasts are shown. They say a single rain icon can wrongly suggest a full day of bad weather, causing families to cancel plans and costing venues up to £137,000 in lost visitors. What we like about this...
about 1 month ago • 4 min read
Trending Campaigns March 10, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. HelloFresh quick-meals data storyAs seen in: The Grocer HelloFresh has shared sales data and research with Savanta suggesting the return to office life is reshaping how people cook. As commuting becomes routine again, orders for meals that take under 15 minutes have increased fivefold since 2022, and quick-meal demand is up 30% year on year. The pressure seems to come from busier office days:...
about 1 month ago • 4 min read
Trending Campaigns March 3rd, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. On The Beach's Inset WeekAs seen in: The Independent On The Beach has written to the headteachers of 25,000 schools in England and Wales, asking them to introduce regionally staggered inset weeks. The aim is to spread school breaks across the year so families can travel outside peak term times and avoid high holiday prices. What we like about this campaign This is an exceptionally strong...
about 2 months ago • 4 min read
Trending Campaigns February 25, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Pitbull Bald Cap World Record AttemptAs seen in: NME BST Hyde Park, in partnership with American Express and AEG Presents, has announced an official Guinness World Record attempt at Pitbull’s July 10, 2026 show to assemble the largest number of people wearing bald caps. The playful stunt, originally sparked by BBC Radio 1’s Greg James and embraced by Pitbull himself, is designed to create...
about 2 months ago • 4 min read
Trending Campaigns February 17, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Bridgerton's Merch PushAs seen in: Variety Netflix partnered with an extensive lineup of consumer brands to roll out a wave of Bridgerton-themed products and experiences—from a Polly Pocket collaboration and Valentine’s-inspired beauty launches to food, fashion, and live events. The initiative is designed to build sustained buzz ahead of Season 4, Part 2, premiering on 26 February. What we...
2 months ago • 4 min read