Trending Campaigns May 5, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Adidas World Cup Pet Kit LaunchAs seen in: CNN Adidas unveiled a novelty pet kit collection featuring jerseys for countries qualified for the 2026 World Cup — Mexico, Colombia, Argentina and Japan. The limited pet range, positioned as a playful fan offering, was released in selected markets from 1 May. What we like about this campaign This is a light, attention-first product stunt: a playful,...
14 days ago • 4 min read
Trending Campaigns April 28, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Allianz Retirement Anxiety Study 2026As seen in: Insurance Business Allianz Life published its 2026 Annual Retirement Study showing 67% of Americans fear outliving savings more than death (up 10 points since 2022), with breakout data by generation, behaviours around market declines, and planning gaps—positioning Allianz as a thought leader on retirement income solutions. What we like about...
21 days ago • 4 min read
Trending Campaigns April 21, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. One Picasso for €100 RaffleAs seen in: BBC Opera Gallery organised a consumer-facing charity raffle selling 120,000 €100 tickets for a chance to win Picasso’s Tête de Femme (1941); proceeds funded Alzheimer’s research while one participant randomly won the €1m artwork, creating wide press coverage and public conversation around art and giving. What we like about this campaign It’s a simple,...
28 days ago • 5 min read
Trending Campaigns April 14, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Really Bad Photographer TripAs seen in: Time Out Icelandair launched the “really bad photographer” campaign offering one non-photographer a 10-day all-expenses-paid trip to Iceland plus $50,000 (about €43,000) in exchange for sharing the amateur photos and videos they take, aiming to prove even poor photographers can capture Iceland’s landscapes; entries open at reallybadphotographer.com...
about 1 month ago • 4 min read
Trending Campaigns April 7, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. KitKat Heist TrackerAs seen in: Mashable KitKat published an online tracker where consumers can enter the 8‑digit batch code on a pack to check whether it was part of a recent 12‑ton theft of over 400,000 bars; promoted via its social account, the tool was framed as a playful, news‑hooked way to join the conversation around the heist while Nestlé reassures there’s no supply risk. What we like...
about 1 month ago • 5 min read
Trending Campaigns March 31st, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Longest Cheesesteak Record at PHLAs seen in: Fortune MarketPlace PHL marked National Cheesesteak Day by assembling 1,291 cheesesteaks at Philadelphia International Airport, setting a Guinness World Record and handing them out to travellers, staff and TSA workers. What we like about this campaign It's a simple idea built around a recognisable icon. Easy to picture, easy to share. The...
about 2 months ago • 5 min read
Trending Campaigns March 24, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. The Sims x Lofi GirlAs seen in: NME EA’s The Sims teamed up with Lofi Girl on a 26-track remix album of classic Sims music. It came with a short animated teaser that reimagined Lofi Girl as a Sim, turning the launch into a simple, shareable bit of culture that works for both players and casual listeners. What we like about this campaign This works because it feels made for people who are very...
about 2 months ago • 4 min read
Trending Campaigns March 17, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Misleading weather apps cost attractions thousandsAs seen in: BBC More than 80 UK attractions, including Chester Zoo and Blackpool Pleasure Beach, are urging weather apps to rethink how rain forecasts are shown. They say a single rain icon can wrongly suggest a full day of bad weather, causing families to cancel plans and costing venues up to £137,000 in lost visitors. What we like about this...
2 months ago • 4 min read
Trending Campaigns March 10, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. HelloFresh quick-meals data storyAs seen in: The Grocer HelloFresh has shared sales data and research with Savanta suggesting the return to office life is reshaping how people cook. As commuting becomes routine again, orders for meals that take under 15 minutes have increased fivefold since 2022, and quick-meal demand is up 30% year on year. The pressure seems to come from busier office days:...
2 months ago • 4 min read