Trending Campaigns June 2nd, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. BTS Purple Oreo Limited-Edition CollabAs seen in: Parade Oreo teamed with K-pop group BTS to release a limited-edition purple wafer cookie filled with a brown-sugar pancake (hotteok)-inspired creme, featuring 13 embossed designs referencing the band and its fandom; the release is timed for BTS’s anniversary with presale and a short retail window to drive buzz and likely sell-outs. Why it...
12 days ago • 4 min read
Trending Campaigns May 26, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. iPhone 17 Pro Live MLS BroadcastAs seen in: Variety Apple filmed and will stream an MLS match (LA Galaxy vs Houston Dynamo) on Apple TV using only 15 iPhone 17 Pro handsets positioned around the stadium, promoting the phone’s cinematic video capabilities by capturing the entire live sporting event — a first for a major professional match. Why it worked It framed a clear first-ever milestone...
19 days ago • 4 min read
Trending Campaigns May 19, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Be Body Aware packaging messagesAs seen in: Daily Mirror Morrisons partnered with the NHS to add cancer-awareness lines like “Be Body Aware” and “Know the signs of cancer” to the packaging of nine own-label bath and shower products, using everyday routines to prompt customers to check for early signs and contact their GP if concerned. Why it worked It fused a daily, high-frequency behavior...
26 days ago • 4 min read
Trending Campaigns May 12, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Biscoff x Tomorrowland Limited-Edition BiscuitAs seen in: The Grocer Biscoff partnered with Belgian festival Tomorrowland to release a limited‑edition espresso‑filled sandwich biscuit sold exclusively in Tesco for eight weeks, featuring the Tomorrowland logo on-pack and a QR‑code promotion offering winners festival tickets and accommodation; supported by in‑store activations, above‑the‑line and...
about 1 month ago • 4 min read
Trending Campaigns May 5, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Adidas World Cup Pet Kit LaunchAs seen in: CNN Adidas unveiled a novelty pet kit collection featuring jerseys for countries qualified for the 2026 World Cup — Mexico, Colombia, Argentina and Japan. The limited pet range, positioned as a playful fan offering, was released in selected markets from 1 May. What we like about this campaign This is a light, attention-first product stunt: a playful,...
about 1 month ago • 4 min read
Trending Campaigns April 28, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Allianz Retirement Anxiety Study 2026As seen in: Insurance Business Allianz Life published its 2026 Annual Retirement Study showing 67% of Americans fear outliving savings more than death (up 10 points since 2022), with breakout data by generation, behaviours around market declines, and planning gaps—positioning Allianz as a thought leader on retirement income solutions. What we like about...
about 2 months ago • 4 min read
Trending Campaigns April 21, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. One Picasso for €100 RaffleAs seen in: BBC Opera Gallery organised a consumer-facing charity raffle selling 120,000 €100 tickets for a chance to win Picasso’s Tête de Femme (1941); proceeds funded Alzheimer’s research while one participant randomly won the €1m artwork, creating wide press coverage and public conversation around art and giving. What we like about this campaign It’s a simple,...
about 2 months ago • 5 min read
Trending Campaigns April 14, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Really Bad Photographer TripAs seen in: Time Out Icelandair launched the “really bad photographer” campaign offering one non-photographer a 10-day all-expenses-paid trip to Iceland plus $50,000 (about €43,000) in exchange for sharing the amateur photos and videos they take, aiming to prove even poor photographers can capture Iceland’s landscapes; entries open at reallybadphotographer.com...
2 months ago • 4 min read
Trending Campaigns April 7, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. KitKat Heist TrackerAs seen in: Mashable KitKat published an online tracker where consumers can enter the 8‑digit batch code on a pack to check whether it was part of a recent 12‑ton theft of over 400,000 bars; promoted via its social account, the tool was framed as a playful, news‑hooked way to join the conversation around the heist while Nestlé reassures there’s no supply risk. What we like...
2 months ago • 5 min read