Trending Campaigns October 6, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Neon’s Open-Source SCP Horror FilmAs seen in: Variety After criticism of an A24 project inspired by SCP Foundation stories, Neon announced its own anthology horror film, promising to follow the community’s Creative Commons licence and make it an “open-source” project. The proposed film will draw on the collaborative fiction universe and is planned for theatrical release in 2027. Why it...
8 days ago • 4 min read
Trending Campaigns September 29, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Dunkin’ x L.L.Bean Fall CollaborationAs seen in: People Dunkin’ and L.L.Bean brought their shared New England identity to life with a limited-edition fall collection, free coffee, a Boston pop-up and a Dunkin’-themed L.L.Bean Bootmobile tour. The collaboration gave a familiar seasonal partnership a physical presence across shops and streets, creating a timely hook around National Coffee...
14 days ago • 4 min read
Trending Campaigns September 22, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Lenny Kravitz Becomes a KenbassadorAs seen in: People Barbie turned Lenny Kravitz into a collectible Ken doll, complete with his tattoos, jewellery and signature rock-star style. Released as part of Ken’s 65th anniversary celebrations, it created a neat cultural hook by making Kravitz only the second celebrity to receive the Kenbassador treatment. Why it worked It piggybacked on a fixed...
21 days ago • 4 min read
Trending Campaigns September 15, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Kallax StoragebornAs seen in: PC Gamer IKEA created a free Skyrim mod starring Kallax Storageborn, a sentient shelf voiced by Matt Berry. The deliberately absurd activation adds a questline, companion, summonable shout and furniture-inspired items, turning a familiar product into an entertaining gaming-world character. Why it worked It hijacked Skyrim’s encumbrance pain point with a fully...
29 days ago • 4 min read
Trending Campaigns September 8, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Airlink Stadium FlyoverAs seen in: CNN Ahead of a South Africa–New Zealand rugby match, Airlink sent two jets in formation over Cape Town’s packed DHL Stadium. The dramatic, tightly choreographed flyover created striking footage and instant debate about whether its low altitude was spectacular or unsafe. Why it worked It sparked a safety controversy with precise, verifiable altitudes from...
about 1 month ago • 4 min read
Trending Campaigns September 1st, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Wonka’s The Golden TicketAs seen in: Deadline Netflix created a reality competition set inside a replica of Willy Wonka’s chocolate factory, where contestants tackle film-inspired challenges for a huge prize. The attention-grabbing hook was an AI recreation of Gene Wilder’s voice, produced with approval from his estate. Why it worked It piggybacked a beloved IP with a rules-of-the-road...
about 1 month ago • 3 min read
Trending Campaigns August 25, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. GTA 6 Reenlistment PassAs seen in: NBC News The U.S. Army’s 3rd Infantry Division offered eligible soldiers a four-day pass to play GTA 6 if they signed a two- to six-year reenlistment contract. It turned a highly anticipated game release into an unexpectedly specific recruitment incentive, giving the Army a neat hook for mainstream coverage. Why it worked It hijacked GTA 6’s release...
about 2 months ago • 3 min read
Trending Campaigns August 18, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Heart Aerospace’s $5 Electric FlightAs seen in: Engadget Heart Aerospace flew its X1 demonstrator for 27 minutes using only battery power, reaching 1,100 feet from Plattsburgh International Airport. The useful media hook was simple and tangible: the largest battery-electric plane ever made completed the flight for less than $5 worth of electricity. Why it worked The $5-of-electricity figure...
about 2 months ago • 4 min read
Trending Campaigns August 11, 2026 🔥 Top PR Campaigns of the Week This Week’s Standout PR Campaigns 1. Billboard Living Room StuntAs seen in: Time Out Netflix installed a furnished ‘living room’ inside a billboard on Sunset Boulevard with a performer living there and interacting with passersby by whiteboard to promote the film The Last House, recreating the film’s premise of people trapped inside a home. Why it worked It turned the film’s premise into a live, public obstruction—an actual...
2 months ago • 4 min read