🔥 Top PR Campaigns of the Week

This Week’s Standout PR Campaigns

1. Biscoff x Tomorrowland Limited-Edition Biscuit​
​As seen in: The Grocer​

Biscoff partnered with Belgian festival Tomorrowland to release a limited‑edition espresso‑filled sandwich biscuit sold exclusively in Tesco for eight weeks, featuring the Tomorrowland logo on-pack and a QR‑code promotion offering winners festival tickets and accommodation; supported by in‑store activations, above‑the‑line and digital advertising and promotion at Tomorrowland.

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​What we like about this campaign

It’s a culturally interesting collaboration: two iconic Belgian brands teaming for a novelty product and a ticket giveaway creates an easy mainstream news hook and social buzz among younger festival audiences. The stunt is clearly designed to build visibility and cultural attention rather than to launch a new permanent product line.

2. LEGO 100+ Age Range Tribute​
​As seen in: Nerdist​

LEGO posted a celebratory social message for Sir David Attenborough’s 100th birthday, showing an updated toy box age range changed from “4–99” to “4–100+” with the line “There’s no age limit for those who never stop playing,” a playful gesture intended to generate attention and goodwill rather than promote a specific product.

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​What we like about this campaign

It’s a simple, playful stunt that taps cultural affection for David Attenborough and LEGO’s quirky packaging detail; journalists and fans pick up the story because it’s charming, easy to share and low-risk for the brand.

3. UNO x Vrbo Vacation Takeovers​
​As seen in: MediaPost​

Vrbo partnered with Mattel to create six limited-time UNO-themed vacation homes across the US — two premium “Wild Card” stays with themed décor, game nights, in-home dining and a custom Uno x Vrbo welcome kit (including a bespoke UNO deck), plus four additional ‘Play It Your Way’ stays. All nights are priced at $4 (a wink to Uno’s Draw 4) and bookable on a first-come, first-served basis to generate buzz and earned coverage.

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​What we like about this campaign

This is a playful, culturally resonant collaboration that exists to spark attention and social chatter rather than sell a new product. The $4 price gimmick, bespoke deck and short-run, bookable experiences make it inherently newsworthy and shareable.

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📣 Top PR Opportunities

News Hooks for PR Campaigns

1. Shakira adds 12th Madrid show​
​As seen in: ABC​

Shakira has added a 12th concert to her Madrid residency at Villaverde, with the new date on 9 October and tickets going on sale 13 May (pre‑sales 12 May).

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​Why have we flagged this?

High demand signals strong local fan engagement and timing around her World Cup song and album gives brands opportunities for reactive campaigns tied to music, events and sports.

Angles to explore

Neobanks like Revolut could analyse card spend spikes on Spanish transport (Metro, Renfe) and ride‑hailing in Villaverde on on‑sale days to see if ticket releases now cause immediate, localised mobility surges before the concerts themselves.

Travel platforms like Booking.com could examine short‑stay bookings within 3–5km of Estadio de Madrid in early October to see whether adding a 12th date shifts demand from central Madrid to peripheral neighbourhoods on concert nights.

2. McDonald’s May UK menu refresh​
​As seen in: Metro​

McDonald’s UK has added two permanent McCrispy burgers, new Frank’s RedHot breakfast items, returning fan favourites (Big Tasty, Galaxy and Biscoff McFlurries, Frozen Cherry Lemonade, Mozzarella Dippers), two Sprite Zero flavours, and removed some grilled chicken items as part of its six-week rotation.

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​Why have we flagged this?

New permanent items and high-profile returns create media moments and fast-turn activation opportunities for brands around taste trends, limited-time urgency and cross-promotions.

Angles to explore

Food waste apps like Too Good To Go could analyse whether listings and sell-through rates for “surprise bags” near McDonald’s locations spike on days when limited-time menu items return, signalling footfall overspill to nearby outlets at peak times.

Food delivery platforms like Deliveroo could examine order substitution patterns to see if removals of grilled chicken at McDonald’s drive switching to healthier chicken options from rival chains within the same postcode.

High street coffee chains like Costa could analyse morning transaction data to see if the launch of Frank’s RedHot breakfast items at McDonald’s pulls budget-conscious breakfast buyers away from coffee-and-pastry bundles in nearby stores.

3. Timothée Chalamet leads star-studded Adidas match
​As seen in: BuzzFeed​

Adidas’s short film “Backyard Legends” stars Timothée Chalamet assembling a celebrity team — Messi, Bad Bunny, Jude Bellingham, Trinity Rodman and Lamine Yamal — to take on a legendary local soccer crew, with playful cameos nodding to Beckham, Zidane and Del Piero.

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​Why have we flagged this?

High-profile celebrity casting and nostalgic football cameos create lots of shareable creative hooks and partnership opportunities for consumer brands to ride the cultural moment.

Angles to explore

Resale platforms like Depop could analyse listing volumes and sell-through rates for vintage Adidas boots and retro football shirts to see if the film triggers a spike in nostalgic kit flipping.

Meditation apps like Headspace could examine session starts and completion rates around “pre-game focus” or “performance anxiety” packs to see if football celebrity hype nudges users toward sport-related mindfulness content.

Food delivery services like Just Eat could look at order volume and cuisine shifts during the film’s launch week and subsequent football fixtures to see if celebrity-led football content changes matchday ordering habits beyond major tournaments.

🙌 Until Next Week

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​Aleyda Solis From Trending Campaigns​