🔥 Top PR Campaigns of the Week

This Week’s Standout PR Campaigns

1. Pitbull Bald Cap World Record Attempt​
​As seen in: NME​

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​BST Hyde Park, in partnership with American Express and AEG Presents, has announced an official Guinness World Record attempt at Pitbull’s July 10, 2026 show to assemble the largest number of people wearing bald caps. The playful stunt, originally sparked by BBC Radio 1’s Greg James and embraced by Pitbull himself, is designed to create a viral cultural moment and generate widespread attention for the concert.

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​What we like about this campaign

It’s a simple, highly visual stunt that turns concertgoers into active participants while generating easy-to-pick-up media coverage and shareable social clips. The concept is clearly built to spark a cultural moment around a headline artist, rather than directly promote a product.

2. Electric Car Scheme Regional Cost Analysis​
​As seen in: Mirror​

The Electric Car Scheme analysed government mileage data to produce region-by-region and urban-versus-rural estimates of how a proposed 3p-per-mile charge for electric vehicles would affect drivers. By publishing specific figures, such as £156.51 per year for some rural motorists, the campaign aims to generate media coverage and spark debate around fairness in EV policy.

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​What we like about this campaign

This is a classic earned-media play: original analysis designed for mainstream pickup that frames a policy debate while positioning the brand as a consumer advocate. Journalists and readers get clear, shareable headlines and region-specific figures, enabling the brand to capture attention without directly promoting a product.

3. Valentine's Open Chain Call & TV Campaign​
​As seen in: The Grocer​

Tony’s launched a tongue-in-cheek Valentine’s Day stunt featuring full-page “personal ads” in major newspapers, calling on other chocolate brands to commit to paying farmers more. The activity coincided with the brand’s debut TV ad, There’s Fight in Every Bite, amplifying its Open Chain sourcing principles and urging competitors not to lower prices despite falling cocoa costs.

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​What we like about this campaign

The newspaper “personal ads” are a playful, culture-facing stunt designed to spark coverage and conversation around ethical sourcing rather than directly sell chocolate. Paired with a branded TV spot, the campaign prioritises attention and cultural relevance, giving journalists and consumers a clear, discussion-worthy hook that is easy to share.

📣 Top PR Opportunities

News Hooks for PR Campaigns

1. Bad Bunny Super Bowl lifts Puerto Rico travel interest​
​As seen in: NME​

Bad Bunny’s Super Bowl halftime performance triggered a sharp surge in travel searches for Puerto Rico and destinations across Latin America, with flight queries for his hometown and other major cities rising significantly in the immediate aftermath.

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​Why have we flagged this?

The spike in short-term travel and cultural interest highlights a clear opportunity for consumer brands to capitalise on destination-driven moments, music fandom activations, and timely PR tied to tourism, major events, and local recovery narratives.

Angles to explore

Flight and hotel booking apps such as Hopper could analyse in-app searches and price alert activity for Puerto Rico and key Latin American cities to determine whether the post-halftime surge translated into confirmed bookings, longer stays, or multi-city itineraries.

Digital banks like Monzo could review card authorisations and ATM withdrawals from customers travelling in Puerto Rico and across Latin America to assess whether spending on entertainment and nightlife increased compared with typical leisure categories following the performance.

Language learning platforms such as Duolingo could evaluate new course starts and lesson streaks for Spanish to identify whether the halftime show drove a measurable uplift in interest and retention for Latin American Spanish learning.

2. ESPN launches Women’s Sports Sundays​
​As seen in: Variety​
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ESPN is replacing Sunday Night Baseball with a nine-week primetime block dedicated to women’s sports this summer, featuring WNBA and NWSL match-ups, studio programming, and integrated sponsor promotions.
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​Why have we flagged this?

For consumer brands, this creates a high-visibility primetime platform centred on women’s sport, with clear opportunities for reactive activations tied to headline fixtures, star players, and sponsor integrations.

Angles to explore

Ticketing platforms such as SeatGeek could analyse search volumes, wishlists, and resale pricing for WNBA and NWSL games featured in ESPN’s primetime slots, assessing whether demand spikes in the 48 hours after each broadcast is announced and aired.

Sportswear brands like Under Armour could analyse year-on-year sales of women’s training and athleisure apparel during the nine-week primetime block to see whether elevated national exposure for WNBA and NWSL drives a measurable uplift versus the same summer period last year.

Wearable brands such as Whoop could examine Sunday night heart-rate variability, sleep onset times, and workout logs to test whether fans delay sleep or shift training earlier on Sundays aligned with marquee WNBA and NWSL broadcasts versus non-broadcast weekends.

3. Starmer vows quick action to protect children online
​As seen in: The Standard​

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​Keir Starmer has pledged action “in months, not years” to tackle addictive social media use among children, launching a three-month consultation on proposals including a potential under-16s ban, limits on infinite scrolling, restrictions on VPN and AI chatbot access, and extending duties under the Online Safety Act to cover one-to-one AI interactions.

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​Why have we flagged this?

PR teams should prepare reactive messaging and scenario plans now. The proposed measures could quickly reshape youth targeting, influencer partnerships, advertising compliance, and platform policies, with potential changes landing within months rather than years.

Angles to explore

Mobile networks such as Giffgaff could analyse weekday evening data usage across under-16 SIM plans to assess whether screen time patterns have shifted since the consultation was announced.

Electronics retailers like Currys could review sales and returns data for children’s smartphones versus feature phones, as well as parental-control routers, to identify whether parents are proactively moving towards more restricted devices.

Youth banking products such as Monzo Junior could examine merchant category spend to determine whether pocket money is shifting away from in-app gaming and social purchases towards offline hobbies as families anticipate tighter regulation.

🙌 Until Next Week

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​Aleyda Solis From Trending Campaigns​